Shelly Johnson Rufin

Biography

ABOUT SHELLY RUFIN, MSHS
Like you, Author, Speaker, TV personality, and Independent Educational Consultant, Shelly Rufin has seen the words Independent Educational Consultant defined numerous ways over the years. It is their education and experience? What makes an Independent Educational Consultant? Passion? Is it all about the situation? Is it meant only for the chosen few who rise to the top? Or, is there a different story?

With almost three decades of college planning, speaking, and most importantly, real-life in-the trenches college experience and knowledge, her view is radically different. Shelly appreciates, and shares with listeners, educating the public how being an Independent Educational Consultant, helping families and their kids pursue their dreams of higher education is a passion of hers; may it be vocational, certificate, community college or attending an Ivy League university. College Planning is for everybody, everyday one of the most important decisions you will make in your life.

Through her EDFIN College Planning Prep Programs and EDFIN TV/Radio Show, expert knowledge of twenty-five years in Federal and State regulations and local policies makes her the best in her field. Unlike many Independent Educational Consultants, Shelly's fusion of real-life stories and her conversational techniques, personalized mentoring and coaching, connect with her audience (families) at an intimate, individual level helping families, their students meet admissions applications requirements, winning essays, PSAT, SAT, ACT, personality career assessments, financial aid planning and more that gets results.

Shelly has served as a Director of Financial Aid and Scholarships with U.S. based colleges for fifteen years when she learned from families there was a huge need for what she knew, college planning. This is where EDFIN College Planning Experts was born. As Founder/Owner EDFIN College Planning Experts, she continues to work with the best and brightest kids help.

Shelly has served as a Director of Financial Aid and Scholarships with U.S. based colleges for fifteen years when she learned from families there was a huge need for what she knew, college planning. This is where EDFIN College Planning Experts was born. As Founder/Owner EDFIN College Planning Experts, she continues to work with the best and brightest kids helping them achieve their goals of higher education. She’s a published author of Nine Key Decisions of Better College Planning, Better Life: Making College DREAMS a Reality, a straightforward approach with proven strategies educating families from around the globe. She holds a B.S. in Management, M.S. Human Services, M.S. in Clinical Counseling/Neuroscience, pursuing her PhD Psychology Industrial Organization and Harvard University Business School.

She’s been recognized for volunteering her service at local high schools, and serving as an advocate for the advancement and acceleration of women in business. She’s received two Lifetime Achievement Awards by President Donald Trump and another by President Obama. A Women of Excellence Award by National Association of Female Executives, President’s Award from Women of Connected Influence, State of California Senate Community Service Award by Senator Mike Morrell, and Community Service Award by State Senator John Moorlach 37th State District, Congressional Community Service Award by Congress Karen Bass, and Senate Award for the 67th District Melissa Melendez for educating students on the importance of early college planning in high school presentations.

She's certified by the Department of Education Federal Student Aid School Relations Division Title IV Funding Administration, and National Association of Financial Aid Administrators, and Western Association of Student Financial Aid Administration: Student Loan Administration.