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EDFIN College Planning

Welcome to EDFIN College Planning - Your college bound teens Gateway to Educational Excellence!  Parents of college bound teens! Is your middle or high school student ready and eager to begin college planning or are you a parent looking for comprehensive guidance? Our website is your one-stop destination.

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Features and Benefits of Hiring our College Planning Team

Seriously, you won't believe your eyes when you see how having a professional on your side helps you every step of the way through college planning - it makes all the difference.


  • Get Personalized Attention

  • Alleviate Stress

  • Create a Competitive Edge

  • Eliminate Confusion

  • Save Money!


sat prep books


EDFIN College Prep sets the foundation, provides guidance, help students prepare for and improve upon scholastic testing.

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​Personality Career Assessment utilizes various methods to help students discover their type of personality, and passions through a self-discovery process.

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Admissions and A-G requirements, Winning Essays, Prompts, CSS Profile, Diversity Statements, Recommendation Letters, Common Apps, IGETC.

financial aid application


A financial aid advisor guides you through the entire process. State, University, and Federal Grants, Scholarships, Work Study.

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Why Hire A College Consultant?

Are College Consultants Worth It?

1. The Admissions Game

2. The RIO metrics

3. The role of the College Planning

4. Expert.

5. Not all College Planners are alike.

6. Reduce stress in students.

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1. They never guarantee admission to a college.

2. They are honest and open about their fees upfront.

3. They offer different types of packages with affordability in mind.

4. They don't offer to write your essay for you.

5. They don't exaggerate their qualifications.

6. They are affiliated with member organizations such as HECA, IECA, and NACAC.

7. They visit colleges and meet with admissions directors to keep up with the evolving campus culture and academic changes.

8. They attend training workshops and professional conferences.

9. They do not receive compensation in exchange for placement or a referral.

10. They do not use personal connections to get you into a top school.


Your Path to SuccessView Success Stories From Our EDFIN Families

ΑI. Α.

Hemet, CA

“Shelly helped me a lot with my application process and she is very knowledgeable and friendly. I would recommend anyone needs assist for UC application and CSU application go to the Expert College Planner.

Carlos C

San Francisco, CA

EDFIN is great and are there to help you with school finances and keep you on track with high quality service!

Jay V.

"Excellent services provided for college students, such as myself, who need assistance with the financial aspect of college. Their services include, and are not limited to, FAFSA applications to overlooking financial awards.......

Marlena M.

Shelly. Her systems are amazing! She really has her follow-through down. She is organized, she studies, and knows all the standards, regulations, and how to get financial aid. Many people do not understand how early you need to prepare for college- what colleges are looking for on your application, etc.....

Heidi J.

Hi I'm Heidi Johnson-Schmidt. I am currently going into my 3rd year at San Diego State University and majoring in Athletic Training. This past year I was accepted into the very prestigious and rigorous Athletic Training program at SDSU and as well held an internship with San Diego Sports Medicine.......

Dawn S.

"Shelly was very helpful with me when I called to get information for a situation I had with my daughter who is a newer college student. Because I am not a college graduate and had no expertise or experience in this area, Shelly made it easy and clear as to what our next steps would be with the situation at hand.......

EDFIN College Planning

ECP Consulting Firm services 
specializes in providing expert guidance to 6th through 12th grade college bound teens through strategic individual customized college planning.

Specializes in individual college planning but not limited too:  

  • One-on-one Career Counseling specific to your college bound teens and top 10 colleges 

  • One-on-one Mentoring & Coaching multiple sessions for Compelling Winning Essay Writing 

  • Course Selection in preparation for top-tier colleges, Ivy League, In-State, Out-of-State, Public, Private universities  

  • Admissions applications & strategies to top tier colleges, utilizing a range of strategies

  • Admissions Requirements, Deadlines, Multiple Reviews & Submissions to top-tier colleges, Ivy League, In-State, Out-of State, Public & Private Universities 

  • Increase SAT/ACT by 100 points with following a strategic approach 

  • Financial Aid Applications, Forms, and processes are complex and competitive: Over three decades of expertise in Federal Regulations, Best Practices, & Strategies ensures a maximum financial aid offer.


About Shelly Rufin 

MSHS, MSCC, Dr.(Hn) Harvard Business School 

With Over 3 Decades of Expertise, Serving 3000+ students...

In 2008, she started her practice EDFIN College Planning after fifteen years as a prior Director of Financial Aid & Scholarships beginning in 1992. ECP has quickly become a leader in the college admissions consulting industry.


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27420 Jefferson Avenue, Suite 104E Temecula, CA 92590

Phone (24/7 Hours)

Contact our Award-Winning Support Team



FAX 1-888-681-3253


Mon-Thurs 10:00 - 4:00

Available 24 Hours

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