Empower Your College-Bound Junior with EDFIN's Comprehensive College Planning
- Shelly Rufin
- May 7
- 5 min read

Dear Parents and Students,
Are you the parent of an 11th grader, poised on the brink of their college journey?
If so, this message is tailored to you—discerning families who understand that success in the college application process is more than just meeting deadlines; it's about securing a future of limitless possibilities.
WHY 33 Year College Maestro and Team?
Shelly doesn’t just prepare students for college; she sculpts their future. With a distinguished legacy spanning over three decades and a proven track record of guiding 1 million students, 10+ countries, she has honed her expertise to an art form.
She recognizes the complexity of the college admissions process and the financial intricacies surrounding it, and she’s committed to transforming this challenge into an opportunity for your family.
Why Start Now?
The clock is ticking! The admissions & financial aid deadlines are approaching with unwavering speed.
The sooner you engage with Shelly, the more time has to meticulously prepare your teenager for the journey ahead, ensuring they emerge as a well-rounded, competitive applicant.
Limited time!
Explore with a FREE Discovery call (20 minutes) to understand how Shelly can transform your teenager's dreams into a reality?
Your Next Step:
Are you eager to embark on your college-bound teen's path to the best-fit college admissions?
Yes!
NOW at (951) 261-9799 or apply online at edfin.net
About College Maestro
“The College Maestro, Shelly Rufin, is a leading expert to close to a million students from over 10+countries.”
The College Maestro, Shelly Rufin, is a leading expert to close to a million students from over 10+countries. As founder and owner of EDFIN College Planning, Shelly has performed more than 40,000 FAFSA & College Planning sessions in her 33 years.
Shelly is also on the speed dial for presidential families,
philanthropists, and change makers worldwide. Shelly spends most of her time with her family, traveling the world reaching out to thought leaders to make college planning dreams a reality around the world.
WHAT OTHERS ARE SAYING ABOUT...
College Maestro
“Shelly brings years of expertise in the field . . .”

Robbie Motter— National Best Selling Author
“It’s All About Showing Up”
Shelly Rufin, MSHS, MSCC who is a college and financial planner and the CEO Founder of EDFIN College Planning where everyday helps make college DREAMS a reality.
Shelly brings years of expertise in the field to these families and what I love about Shelly is that she is a woman of the highest integrity and a person whose passion is seeing her students get accepted to college and to get the finances they need to accomplish their dream.
The people who she has worked with over the years are so appreciative and when her students graduate they come to see her and thank her for all her hard work.
This is her passion to see her students succeed and to help these students get the funds they need.
Her students get accepted in top colleges across the country, so she is able to work with families no matter where they are located.
I have recommended her to many already and they send me notes thanking me as the meetings with Shelly they say are great, they learn a lot and they can see that she truly cares about their children and them Shelly Rufin is totally a woman that walks her talk and makes things happen.
She loves working with her students even before they get to high school and helps them select the right path to accomplish what they need to accomplish.
This helps them prepare even more to be able to get into the college that they want to go to. She creates a brilliant roadmap for them and helps them along the way in addition to getting them the money.
Check out her website www.edfincollegeplanningexperts.com, or email her at shelly@edfin.net her office number is 951-261-9799, and remember even though she is located in Temecula CA she can work with students and parents anywhere in the country, so give her a call and meet this dynamic woman who over the years has placed thousands in the college of their dreams.
Let her help you and your family!
"Putting together a solid plan can save families tons of time"

Nicole Farnum,
Manager of Community and Corporate Relations, Brandman University
WHAT OTHERS ARE SAYING ABOUT...
College Maestro
College planning is crucial for all future students. Putting together a solid plan can save families tons of time, money and can result in a successful educational journey. Without a plan students can find themselves buried in debt and in some cases they don't finish.
“Without Shelly I don't think any of this would have been possible.”

Arley Sanchez, Culinary Art Institute of New York
WHAT OTHERS ARE SAYING ABOUT...
College Maestro
Shelly has helped so much! When I went in for my first meeting I was hesitant and scared I wouldn't find a way to come up with my school's tuition, I thought that she wouldn't be able to help as much as she has. But boy has she proved me wrong!! The Culinary Institute of America is now affordable, and financially taken care of! My mom and I can finally relax and not worry about where the money will come from all thanks to EDFIN College Planning.
Without Shelly I don't think any of this would have been possible.
Thank you so much for helping me get through this. I'm so glad I stayed and plan on staying until graduation!
"Putting together a solid plan can save families tons of time"

Sonia Perez,
Organic Chef, Eating Off the Vine
WHAT OTHERS ARE SAYING ABOUT...
College Maestro
As a mother of three adult children I can attest to the importance
of college planning. It really starts with planting a seed in the
child’s mind as early as possible.
When there is a vision it helps anchor that seed in the mind. It is what I personally did with my children, discussing how important good grades and discipline in completing their homework would be for them in creating good
habits to ensure a successful college entrance and ultimately achieving their degree.
However, how does that happen, well having a college planner can really expedite this journey?
There is a lot to prepare before applying for college. College entry tests,
applications, scholarships, grants, and financial aid the list is long and unless you are ready to spend countless hours on researching and preparing and keeping a calendar of deadlines you will want a college planner in your student’s corner.
This is a full time job onits own and why not have the planner assist in the entire process.
The desires of most parents are that their children achieve their dreams, and a college planner’s goal is to assist the student in just that.
Read more at EDFIN College Planning, College Prep at Google Reviews.
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Shelly Rufin, MSHS, MSCC, Dr (Hn)
Founder/Owner EDFIN College Planning
Harvard Business School
As a parent, like many of you, navigating college admissions and paying for college can be frustrating.
As a prior Director of Financial Aid & Scholarships with expertise in Federal & State Regulations, strategic analysis, marketing, and 33 years serving 1 million students, 10+ countries in one-on-one sessions guiding students and families with information including tools to make smarter financial college decisions........ click link to read full bio |
Shelly Rufin, MSHS, MSCC, Dr. (Hn) Certified WASFAA, NASFAA Title IV Funding Harvard Business School Founder/Owner, EDFIN College Planning Office: (951) 261-9799 |
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