FAFSA and College Planning Expertise
- Shelly Rufin
- Oct 23
- 5 min read
Updated: Nov 4
By Shelly Rufin, 33-Year FAFSA College Consultant
EDFIN College Planning
Serving families for three decades
Certified WASFAA, NASFAA Title IV Funding

Celebrate our journey with us on 33 years of empowering students to achieve their college dreams!
What to Expect?
Student Success Stories
Julio's Journey to MIT
A student named Julio dreamed of attending an Ivy League university. He was worried about the competitive admissions process. Our team helped him create a compelling application strategy. This strategy highlighted his unique strengths and passions. Today, Julio is a proud student at his dream school, MIT.
Sabrina's Financial Aid Triumph
Sabrina's family's financial situation limited her college choices. She sought our guidance. Our 33-year FAFSA expert navigated the financial aid process on her behalf. We secured grants and scholarships that covered all her college expenses. This provided her with a full ride. Sabrina is now pursuing her pre-med dreams at UC Davis without the burden of excessive student loans.
Finding the Perfect College Fit
We understand that each student has unique interests, strengths, and career aspirations. Our college consultants take the time to learn about each student. We create a customized list of colleges that cater to their needs. For example, Megan thrives at a small liberal arts college. It offers the personalized learning experience she desired.
The Importance of Early College Planning
Starting early allows students more time to research options. They can improve their academic profile and secure financial aid. This proactive approach increases their chances of acceptance. It also enables them to find the ideal college fit.
Why College Fit Matters
A student's success depends on finding the right college "fit." This includes factors like academic programs, campus culture, and location. By evaluating these aspects, students can determine whether a college aligns with their needs and goals.
Personalizing Applications for Success
Admissions officers appreciate applications that showcase an applicant's unique strengths, experiences, and passions. By helping students create authentic and compelling applications, we've found that their chances of acceptance significantly improve.
Benefits of EDFIN's Comprehensive One-on-One College Planning
Individualized Attention: EDFIN provides personalized guidance tailored to each student's unique strengths, aspirations, and circumstances.
Expert Insights: Experienced consultants share insider knowledge, proven strategies, and valuable resources to optimize college planning outcomes.
Customized Roadmaps: Our comprehensive plans cover all aspects of the college journey, from school selection to financial aid and everything in between.
Ongoing Support: EDFIN remains a dedicated partner throughout the entire process. We offer encouragement, advice, and adjustments as needed.
Collaborative Approach: Our consultants work closely with both students and parents. We foster open communication and teamwork to achieve shared goals.
Take inspiration from these success stories. Discover the transformative benefits of EDFIN's individualized college planning approach.
With our expert guidance, you'll confidently navigate the path to your ideal college destination. Contact us today to begin your journey!

Zarina A.
Five Star Review: ⭐⭐⭐⭐⭐
As a senior in high school, Shelly has lifted a lot of the weight off my shoulders. She helped me with financial aid and guided me through the steps of applying to colleges. She did all this while managing a busy schedule and helping many other students.
Shelly Rufin
Thank you, Rina, for your feedback and review today! We will be following up with you regarding student portals each week... View full review

Jacki M.
Five Star Review: ⭐⭐⭐⭐⭐
Shelly is amazing. I had no clue what to do to help my daughter prepare for college. She did everything for us from beginning to end. Next step, she will be helping with my daughter's medical school.
Shelly Rufin
Thank you for your review. We appreciate you! Shelly Rufin, College Prep Consultant and the EDFIN College Prep Team.
Reply to this email or apply online at https://www.edfin.net/contact to schedule a consultation. Take the first step toward a smoother college planning experience for you and your child.

Why EDFIN?
At EDFIN, we don't just prepare students for college; we sculpt their future. With a distinguished legacy spanning over three decades, we have guided over 3,000 students. We recognize the complexity of the college admissions process and the financial intricacies surrounding it. We are committed to transforming this challenge into an opportunity for your family.
Get started immediately with a FREE Cost Analysis! Link here to consultation online.

Why Start Now?
The clock is ticking. Admissions and financial aid deadlines approach with unwavering speed. The sooner you engage with EDFIN, the more time we have to prepare your teenager. We ensure they emerge as a well-rounded, competitive applicant.
Get started immediately with a FREE Cost Analysis! Link here to consultation online.

Your Next Step
Are you eager to embark on your college-bound teen's path to the best-fit college admissions? Would you like to explore a FREE Discovery call (20 minutes) to understand how EDFIN can transform your teenager's dreams into a reality?
If your answer is a resounding YES, don't hesitate. Reach out to us NOW at (951) 261-9799 or apply online at https://www.edfin.net/contact.
CALL NOW! ASK HOW! (951) 261-9799 or apply online at https://www.edfin.net/contact or click the link below.

Success Story No. 3
Emily Murphy says, "Shelly is so helpful and knowledgeable about everything college and just all-around fun to hang out with. If you're looking for help with anything college, Shelly will 100 percent have all the answers. I will be using her throughout my college career." Read more at EDFIN College Planning, College Prep at Google Reviews.
CALL NOW! ASK HOW! (951) 261-9799 or apply online at https://www.edfin.net/contact or click the link below.

Prefer In-Person or Online?
Enjoy a FREE Discovery 45-minute in-person session at (951) 261-9799 or online at www.edfin.net/contact.

Shelly Rufin, MSHS, MSCC, Dr (Hn)
Founder/Owner EDFIN College Planning Harvard Business School
As a parent, like many of you, navigating college admissions and paying for college can be frustrating. Link to bio
As a prior Director of Financial Aid & Scholarships for fifteen years, I have expertise in Federal & State Regulations, strategic analysis, marketing, and as a college career professional for over 31 years. I have served over 3,000 students through one-on-one sessions, guiding students and families with information and tools to make smarter financial college decisions. Click link to read full bio.
CALL NOW! ASK HOW! (951) 261-9799 or apply online at https://www.edfin.net/contact or click the link below.


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